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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, August 03, 2006

Trends – ways to lose a lot of money

This is not 50-plus specific bit is really interesting.

Want to know the latest trend in parts of the world you are unlikely to visit? Have a look at this site (Trendwatching) and register for the e-mail update.

It is loaded with ‘bright ideas’. It is marvellous to know that there are people around the globe with really innovative thoughts about new products and services. The sad bit is that most of the ideas will not be around, 24 months from now. The one or two that survive will make their originators a bucket load of money. Dick Stroud

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