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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, August 02, 2006

The new Eons web site really is something

A couple of days ago I posted an item about the new Eons web site. The more I look and read about it the more impressed I am.

The site has a section that allows Eons members to create a top 10 list of goals to accomplish before reaching 100. Once the list is assembled, members can interact with others who share their goals through affinity groups and blogs, and obtain expert advice in reaching goals.

In its obits section, Eons has created a database of 77 million records dating back to the 1930s--members can search for obituaries and post tributes to departed loved ones. For a fee, they can design more elaborate memorials that include photos, a memory journal, and unlimited text.

Other features geared to its aging audience include a longevity calculator that estimates life expectancy based on a series of questions related to lifestyle, nutrition, medical condition, and family history.

My only concern is that whilst these features sound really clever and interesting I wonder how many people will actually use them? Only time will tell.

Companies advertising on the site include Harrah's Entertainment, Hyatt Corp, Humana Inc, Liberty Mutual Group and Verizon Wireless.

The company that eventually it has plans to expand Eons beyond the US and Canada to Europe and globally. Dick Stroud

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