Humour - handle with lots and lots and lots of care

Dymo – the company that make labelling equipment has a new advertising campaign.

Looks like the company has acquired a dynamic marketer to ad zest and excitement to what can only be described as a boring product. It probably has a touch more excitement than a pencil sharpener, but not much.

Anyway, you can have a look at the first fruits of the ad campaign on the brandrepublic web site. Well you could the last time I looked. Is this funny? Does it cross the line from humour to insult? What do you think? Dick Stroud