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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, August 03, 2006

Factlet – age of Canadian podcasters


Someone, somewhere woke up this morning and thought: ”I wonder how popular podcasting is in Canada with the 50-plus”

My good deed for the day is that I can answer that person’s question.

Some kind souls have published a report on the subject that you can download. If you don’t want to read the gory details you can see from the diagram that podcasting is yet to make it big time with Canada’s older age groups. Number one download is Twit / This Week in Tech (US) followed by the Ricky Gervais Show. I guess that says something about your average Canadian podcaster although I am not sure exactly what. Dick Stroud

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