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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, August 21, 2006

The BBC says happy birthday Bill

Friday 19th August was Bill Clinton’s birthday. The BBC featured the event and used it as a focus for a series of videos and articles about baby boomers.

Definitely worth a look, although the BBC’s video server could do with an overhaul (it is dreadfully slow). Either that or there is a huge demand to view the items about baby boomers. I suspect the former explanation is the truth. Dick Stroud

posted by Dick Stroud

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