Retro – capitalising on a consumer demand -- especially baby boomers.

According to firstSTREET’s Senior Director of Merchandising. “The obvious emotional attachment that retro products generate is the tip of the iceberg. What really drives this business is that consumers want something other than ‘silver and slick’ to place in their homes. Moreover, retro products are simple to operate with only the essential controls and features offered. Today’s electronic manufacturers have totally missed the point. Boomers don’t want, don’t care, and won’t buy cluttered, complicated solutions. In over thirty years in the industry, I have never seen such a disconnect between the American consumer and the industry. Retro overcomes those objections.”

Having had a quick look at firstSTREET’s retro products all I can say is bring back cluttered and complicated solutions! Dick Stroud