Not the best choice of photo

This article appears in today’s edition of Data Bulletin (part of Brand Republic)

“…Experian has been appointed by Help the Aged (an organisation that is like the UK’s version of AARP) to improve the quality of its donor data in an attempt to keep its direct mail campaigns up to date……….”

The article contains nothing of interest but the choice of the photo says a lot about the attitude and mindset of marketers at Brand Republic. Dick Stroud