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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, June 25, 2006

Heyday is now live


At beginning of June, Heyday (The young version of Age Concern) ‘launched’ - well sort of launched. Today, the real Web site was released.

I have paid my £20 and become a member. Once I have received my magazine and seen how the Web site evolves I will write an extended blog about the company. On a scale where 1 = Amazed and Delighted to 10= Suicidally disappointed, I am currently registering a 3.5.

Time will tell. Dick Stroud

posted by Dick Stroud  

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