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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, June 23, 2006

A frightening rise in debt figures

The next time you encounter somebody spouting-off (slang) about the rich and wealthy boomers let them have a salvo of these statistics.

The UK’s Foundation for Credit Counselling – Britain's leading debt charity has found over-indebtedness is rising fastest among the over 40s, with particularly marked increases in the debts of those aged 60.

Shot 1 - clients aged between 40 and 59 not only have the highest levels of debt, owing an average of £34, 456, but their numbers are increasing at a faster rate than any other group;

Shot 2 - increases in the amounts of money owed is accelerating most rapidly among the over-60s, rising by 25 percent during 2005 to £33,568 compared with £26,965 in 2004

Shot 3 - young clients (aged 18-24) owe an average of £15, 079 – half the amount owed by the over 60s

A frightening set of facts to end the week - time for a drink. Dick Stroud

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