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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, June 30, 2006

The Creation according to Mullins

If you are tired and irritated by the consultant-speak and flowery words that masquerade as corporate and government policies then you will enjoy this posting.

Its author, Steve Mullins, has the knack of cutting through fluff and nonsense and getting to the bone of what is wrong with much of today’s corporate world. Apologises, it has little to do with 50-plus marketing.

It is really worth a read. Dick Stroud

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