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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, June 05, 2006

Cosmetics are good for AARP

I read this interesting little snippet about AARP. Apparently it has it posted a 21% increase in advertising revenue for its magazine in the first three months of the year, compared with an industry average of 0.4%. Among its new advertisers are cosmetics companies, including L'Oreal, Lancome, Vital Radiance and Aveeno. Dick Stroud

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