Boomers in Candyland
Thanks to Chuck Nyren for telling me about a good article from the US discusing Boomers and marketing. Rather than relating what it is all about it is much easier if you go to Chuck’s blog and read his explanation.Dick Stroud
About Dick Stroud
Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.
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