2,432 million reasons to launch a new tooth paste

P&G-owned Crest says that its latest toothpaste, Crest Pro-Health, is: “the culmination of ten years of development work and should prove to be one of the most comprehensive and far-reaching oral care products on the market.

The toothpaste is said to: "reduce gingivitis, manage hypersensitivity, effect caries protection, act as a stain remover, prevent calculus build-up and freshen breath". The article drones on, with screeds of stuff about the wonders of the toothpaste

Whilst I know that I should “get out more” and stop reading obscure magazines the publication did contain a comment that was of interest to people other than those with a fascination with molars.

One of the primary driving forces behind the development of the toothpaste has been the proliferation of the baby boomer generation, who, thanks to vast improvement in oral care over the years, are now managing to hang on to their own teeth for life.

This is the relevance of the blog posting’s title. 76 million baby boomers – 32 teeth (give or take a few) in each of their mouths. Bingo, 2,432 million teeth that still need cleaning. More important - my bet is that it will be a premier priced toothpaste and this group have a vested interest in holding onto their nashers (UK slang for teeth) Dick Stroud