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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, May 28, 2006

Sit back – put on your earphones and listen to this programme

Yesterday the BBC ran a radio programme called “A world in your ear”. This was the BBC at its very best (at its worst it drives me crazy).

The programme is a collection of English speaking radio programmes from around the world all talking about the 50-plus. There are clips from Holland, US and China.

No earth shattering revelations but a good background listen. This is the programme web site – follow your nose to launch the audio player. Dick Stroud

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