Simple straightforward good advertising

It seems that Marks & Spencer is considering switching its branding following its successful ad campaign This campaigns stared models including Twiggy (age 60) and Erin O'Connor (much younger) and has been credited with boosting clothing sales at the high-street retailer. These ads were brilliantly made and are a case study in age neutral creative.

Nothing clever – just high production values – multi generational marketing.

Well done Marks & Spencer. Pity it took you so long to understand age neutral creative. Dick Stroud