Nielsen catch up – better late than never

It is great to see that one of the world’s largest research organisations has discovered what the rest of us have known for years. Here are four myths they have discovered.

Myth 1 – Australia’s ageing population consists of one, homogeneous group, typically labelled Baby Boomers

Myth 2 – Younger consumers are a more lucrative target market for marketers

Myth 3 – Boomers are brand loyal

Myth 4 – They are resistant to new technologies

You can download the Nielsen report. I doubt if it will tell you anything you don’t already know. Dick Stroud