Focalyst breaks cover

Focalyst is a joint venture of AARP and The Kantar Group, the research consultancy part of WPP and has set itself up to be the: “leading source of information about Baby Boomers and older consumers, providing forward-looking research and strategic consulting to marketers, advertisers, researchers and brand managers across a wide range of industries”.

Not much has been heard about the new company since all of the noise about its launch.

Well it has just announced that it will be holding a conference in September in New York. They have some impressive looking companies taking part (CBS, IDEO, Intel, J.P. Morgan Chase, Kraft Foods and Southwest Airlines).

If anybody from Focalyst reads this – next time you issue a press release, put it onto your own web site so when people blog about it they link to your web site not the press release agency. Dick Stroud