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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, May 20, 2006

50-plus change the shape of US real estate

This is a good article about the way the 50-plus are influencing the US real estate market.

For instance, in 2005, 12.2% of all homes sold nationally were second homes, bought by their owners as vacation properties – a lot of those were aged over-50. Dick Stroud