Travel gets the online message (maybe)

Some news about e-mail and the 50-plus
Holiday company Warner Breaks has appointed an agency to handle its email direct marketing campaigns for the over-50s UK holiday market. "Email is an important part of our online marketing activity for 2006, expected to generate over 10% of our online sales." Only 10%. Seems a conservative target.

World class web sites?
Tourism Ireland is promoting Ireland as a tourist destination, through a new global presence.

Kieran O'Hea, internet manager at Tourism Ireland, said: "Our objective is to create a web presence that is 'best in class' in the tourism sector."

Kieran, I have to tell you that the current version of the site is definitely not ‘best in class’. Let’s hope the site is the ‘before’ and not the ‘after’. Dick Stroud