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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, April 17, 2006

That makes two of us

Good to see another company becoming an interactive agency for the mature market.

Immersion Active is a Maryland (US) based interactive design and marketing firm that has recently announced that it is concentrating on marketing to 50-plus audiences with services specific to that market.

The more companies in the market and shouting about the need for companies to take account of older audiences, when designing and operating online channels, the better. Dick Stroud

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