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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, April 17, 2006

Older women in films

Why can older women appear in strong and positive roles on television but rarely do so in feature films? And what does this say about a society that allows men to grow old (dis)gracefully whilst women simply disappear?

If you are interested in the issues of older women in film and media have a look at this event being run by the British Film Institute. Dick Stroud

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