Older men are boring – but older women..

I have just finished reviewing a book about “Marketing to Women” that tells me why men and women are different and why women are such important consumers.

I believe the proposition. I am sold on the idea. What worries me is the lack of evidence that is presented to substantiate the claim. I don’t doubt that it exists. I just wish somebody would write an article/book that really marshals the research/evidence together.

This following article is typical of the type that appears on this subject. Lots of arguments and quotes that all sound very plausible but light on evidence.Dick Stroud