Keep Methuselah generation happy and productive

This has nothing to do with marketing. It is a good old fashioned gripe!

I guess over the years I have got used to all of the daft terms that are mandatory accessories to articles and conferences about older people. I have even been known to use a couple of them myself (Grey and Silversufers).

I have just read an article in today’s FT, by John Philpott, the chief economist at the Chartered Institute of Personnel and Development, titled: Keep Methuselah generation happy and productive.

The article doesn’t add much to the sum knowledge of mankind, so I wouldn’t race to the newsstands to buy a copy of the FT. But why use such a stupid name? It is possible that the title was not his own, but chosen by the FT, in which case, sorry John.

If the article was about a group of people with a racial, gender or sexual orientation it would not bestowed with an equivalent name, so why do it about older people.Dick Stroud