It’s not new, it's called age neutral marketing

A couple of recently published items come to the same conclusion –consumer preferences are becoming age neutral. Euro RSCG concludes the Consumer Generation Gap between baby boomers and their juniors is shrinking. An article from WSL Strategic claims that boomer and youth marketing can coincide.

Phrases like “ageless marketing” and “convergence of consumers” are used to describe something that is obvious as the nose on your face. Age is decreasing in importance as a dimension of marketing decision making. Remember, it is called age neutral marketing.Read the book. Dick Stroud