Dick Stroud

I am a consultant, lecturer and writer.

Most of my time is spent as the MD of the marketing consultancy, 20plus30. We specialise in advising companies how to capture the buying power of 50-plus consumers.

Before 20plus30 I worked in digital marketing, at the start of the dot com era. Unfortunately, I wasn't one of those who became a millionaire!

Palgrave Macmillan published my first book, Internet Strategies that charted how the Internet would change the fabric of business. Since then I have been a writer about technology and marketing issues. The 50-Plus Market is my latest book.

I am a training course director at the Chartered Institute of Marketing and a visiting lecturer at the London Business School. I have also taught at the American University in London and Southampton Business School.

In July 2003 I started the world's first daily blog, dedicated to 50-plus marketing.

Before running my own companies my career included working for IBM and PA Management Consultants.

At the dawn of time I collected a first-degree in Electronics and an MBA.