Dick Stroud

I am a consultant, lecturer and writer.

Most of my time is spent as the MD of the marketing consultancy, 20plus30. We specialise in advising companies how to capture the buying power of 50-plus consumers.

Before 20plus30 I worked in digital marketing, at the start of the dot com era.

Unfortunately, I wasn't one of those who became a millionaire!

Palgrave Macmillan published my first book, Internet Strategies that charted how the Internet would change the fabric of business. Since then I have been a writer about technology and marketing issues.

In 2005 I partnered with Omnicom to write a book titled The 50-Plus Market. This has become the leading marketing book on the subject.

In 2012, Palgrave Macmillan published my latest book, co-authored with Kim Walker - Marketing to the Ageing Consumer. This is the first marketing book that explains how companies can prosper from the physical ageing of consumers - the new products they will require and the way that customer touchpoints must be adapted.

The marketing models explained in the book have been expanded and incorporated in the first software toolset that enables companies to evaluate all of the touchpoints in their customer journey

In July 2003 I started the world's first daily blog, dedicated to 50-plus marketing. This has evolved to become the leading source of information on the subject.

Before running my own companies my career included working for IBM and PA Management Consultants.

At the dawn of time I collected a first-degree in Electronics and an MBA.