Audit your plans
Our client's need... Tell us if we are marketing to the 50-plus correctly. If it needs to change, tell us why and how.
The extent of the marketing review depends on our client's needs and budget.
We can provide a "first impressions" review, in as little as day. Alternatively, if we need to spend time with client's marketing staff and conducting research, it can last weeks.
Here is a sample of the audit questions our clients have asked.
"Is the way we use the Web and e-mail marketing suitable for older audiences?"
"Do our media and creative marketing plans reflect the needs of the 50-plus?"
"We think our marketing is 'age neutral' - is that true?"
"Does our new product development process take adequate account of the physiological effects of aging?"
Having answered these questions we went on to help our clients rectify the problems.