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Checklist of building 50-plus friendly web sites
This document contains a summary of the best practice guidelines for reviewing websites and e-mail marketing materials to evaluate their suitability for older audiences.
First published in The 50-Plus Market (Autumn 2005)
Extract from the article
Web sites are normally designed by the young for the young. Making a web site “50-plus friendly” is not difficult. The hard bit is deciding it is worth doing!
Many of the guidelines will also improve the usability of a website for all age groups. They appear in this document, however, because they have a huge effect on improving sites for older people.
Multiple resources have been used to produce this checklist. Particular use has been made of research from the following organizations: AARP, Fidelity Finance, the Psychology Department at Wichita State University, the Nielsen Norman Group and National Institute of Ageing.
The full list of guidelines is published in Dick Stroud’s book, The 50-Plus Market, published by Kogan Page.