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Are you keeping up with the GenJonesers?
GenJonesers were born between 1954 and 1965. Like all of the other groupings, the dates are arbitrarily specified. For those of you who have mislaid your calculator, that makes them aged between 41 and 52. Read the article and learn why the term (not the people) can be safely ignored.
First published WNIM (Spring 2005)
Extract from the article
Do you have a generational identify crisis? Do you get your ‘Matures’ and ‘Boomers’ mixed up with your ‘Xers’ and ‘Yers’? Not sure where your ‘Pre-Boomers’ and ‘Millennials’ fit into the hierarchy of age segmentation?
Don’t worry. There are other marketers, just like you, too embarrassed to share their generational doubts and questions. This is an article written for people who feel lost in the Sea of Silly Names that masquerades for a scientific method of age segmentation. I hope it helps.
If you want to annoy a GenJoneser then refer to them as a Boomer (now aged 40-58), it has the same effect as mistaking a Canadian for an American. They get really grumpy. They get even grumpier if you think they are called Jones after Tom Jones or Zeta Jones or Indiana Jones. Apparently, it is because they feel they are the anonymous generation and wanted a matching nondescript name.