Articles
These articles have been published during the past few months. Please download them and distribute to others who are interested in 50-plus Marketing. I always like to get feedback about the articles, good and bad. Contact me with your comments.
My only request is that if you use any of the text that you attribute it to me and give the address of this web site.
Many thanks.
Article Titles
More thoughts about 50-plus marketing
The 50-plus have a collective wealth totalling five trillion pounds - that's a big number.
By their advertising thou shalt know them
Who is advertising in the UK's 50-plus magazines - what can this teach us?
The Charmed Generation becomes generation broke
Explains why the marketing importance of the wealthy 50-plus. First published by the Marketing Society.
Don't be a frog
Why few senior management understand and take seriously the changes in the world's demographic profile.
Not another article about the 50+
How the media's reporting of this subject is bogged down in a cycle of trivial and unsubstantiated debate.
The 50-Plus Blind Spot
An example from the Automobile Industry of Web designers ignoring the 50-Plus.
Meet the Charmed Generation
Dick Stroud and Alex Batchelor write about the most powerful group of consumers - the Charmed Generation.
Web site checklist
A summary of the best-practice guidelines for building 50-plus friendly Web sites.
Are you keeping up with the GenJonesers?
GenJonesers were born between 1954 and 1965. Is this another silly marketing name or a serious segmentation category?